About
Twenty years in search, now spent on small businesses.
I’m Neil Dawson, an SEO consultant based in Norwich, Norfolk. I help small and medium-sized businesses get found in search, and turn that into customers.
The short version
Twenty years, most of them spread across paid search, SEO, social and analytics. National brands one month, a Norwich business the next. The work changes less between the two than people expect. The budgets do.
I started SMB SEO because I kept seeing the same thing: small businesses overcharged for underwhelming SEO, or locked into long contracts with agencies that couldn’t deliver. That still irritates me. So the offer here is a plain one — honest work, done properly, at a fair price.
My approach mixes the technical side with a practical read on what a small business can realistically act on. There’s no point handing someone a giant audit when they’ve got a few hours a month to spare. Recommendations have to fit your budget and your resources, or they’re just homework.
Norwich is home, which helps when a Norfolk business wants to sit down face to face. Plenty of the work happens remotely, for clients across the UK. Either way, you get the same SEO consultant in Norwich doing the work.
I take on a limited number of clients. That’s deliberate. It’s the only way to give each one the attention they deserve, and it’s why you deal with the person doing the work rather than an account number.
- Based
- Glebe Road, Norwich, NR2 3JQ
- Experience
- 20 years across paid search, SEO, social and analytics
- Works with
- Small and medium-sized businesses in Norwich, Norfolk and across the UK
- Disciplines
- SEO, PPC, paid social, analytics and reporting, WordPress websites
- Brands worked with
- Aviva, RAC, Ayima, Betfair, Elsevier, Gaming Realms
How this works
The way I work, and the way I don’t.
What you get
- Transparency. I explain what I’m doing and why, in words you already use.
- Work aimed at your bottom line rather than a nicer-looking chart.
- Practical advice that fits the budget and the resources you actually have.
- Long-term thinking. Sustainable strategies that build lasting organic visibility.
- Regular updates and reports you can read without a translator.
What you won’t get
- Jargon dressed up as expertise.
- Black-box tactics you aren’t allowed to look inside.
- Vanity metrics padding out a monthly report.
- Recommendations you can’t afford to act on.
- The feeling of being another account number.
Some of the brands I’ve worked with
Delivering results for local Norwich businesses and national brands alike.
Want to hire a Norwich SEO expert?
Free initial consultation, no hard sell. Tell me where the business is now and I’ll tell you honestly whether I can move it.